CASE STUDY: EMMERT LINKEDIN ORGANIC POSTS

The Ask: Emmert, a manufacturer of appetizing and nutritious ingredients for pet food, wanted to boost their LinkedIn profile in order to attract new partners.

The Idea: Create a series of long-form posts that each focused on one of Emmert's individual strengths, shared organically from the company and its employees.

The Challenge: Craft language that harnessed Emmert's established company voice while maintaining a conversational and inviting tone.

The Result: Client was over the moon with how we captured their essence in an emotional, engaging and fun manner. The team and I also won 1st place at the 2022 National Agri-Marketing Association Awards for Social Tactic, Region 6.

My Role: Channeling Emmert's brand voice in a natural, personable tone for a B2B audience. It was exhilarating to use my natural ability for thought out, long-form copy written in a casual way.