Adventure with Claro
0:15, consumer-facing animation that details fast-acting Claro, an ear infection treatment for dogs.
ANIMAL HEALTH
From product detailers to emails, brand books and videos, my animal health work melds technical information with emotion and humor.
Instagram
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11/20/2023
"Get Fired Up" Hype Video
Shared on social media, this hype video was created to compel veterinarians to share upcoming canine arthritis social content for Inflammation Awareness Month, May 2023.
11/21/2023
Animal Health: "FIGHT PARVO" Print Ad
One-page print ad for Elanco's canine parvovirus treatment. First Place, Best of NAMA Regional Awards
11/21/2023
Animal Health: Bexacat "Chonk Chart" Poster
This in-clinic poster mixes humor with feline diabetes awareness to alert cat owners to the signs of the disease.
01/22/2021
Merck Animal Health: Companion Animal "Unconditional" Anthem
Video anthem for Merck North America Sales Meeting
11/21/2023
Bexacat Master Detailer
Product detailer for Elanco's feline diabetes treatment. This was a challenge for a number of reasons:
1) Bexacat was a new product to the market
2) I had to set up the current state of treatment without criticizing insulin
3) I needed to translate very complex clinical trials into quickly digestible charts and graphs.
11/21/2023
Animal Health: Galliprant Consumer Brochure
Three-panel brochure that explains the benefits of Galliprant for a consumer audience. It was a fun challenge to condense veterinary language into something more easily digestible for pet owners.
11/21/2023
Animal Health: Varenzin Master Detailer
In-depth product detailer about Elanco's feline anemia drug. This is an example of melding eye-catching headlines and copy with heavy scientific and technical verbiage.
11/21/2023
Wilbur-Ellis Brand Book
Includes key messaging, brand voice and company anthem.
11/21/2023
Animal Health: Galliprant Campaign Brand Book
For Elanco's canine osteoarthritis treatment, Galliprant. Includes all key messaging to be used throughout all executions.
11/20/2023
Nocita Website
Website that gives a brief introduction of the benefits of Nocita, a post-surgical pain reliever for cats and dogs.
